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Klaviyo pricing
Klaviyo paid plans start at $15/month (free plan available). View on the Shopify App Store ↗
Klaviyo: Email Marketing & SMS · Email marketing · 4.7★ · 3,426 reviews
Current Klaviyo plans
As listed on the Shopify App Store on Nov 1, 2026. All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
| Plan | Price | Details |
|---|---|---|
| Free | Free to install | Email marketing built into Shopify Admin — no separate account needed. 8 features
|
| SMS | $15/month | Up to 1250 SMS/MMS credits. Includes carrier fees. Upgrade as you grow. 8 features
|
| $20/month | 251-500 contacts. Upgrade as you grow. 8 features
|
The developer also publishes full pricing on their site ↗.
Klaviyo price history
Monthly list price per plan, Jan 18, 2022 – Nov 1, 2026. Lines are drawn between observations; the exact change date lies somewhere inside each bracket listed below.
Klaviyo price increases & changes
3 changes detected since Jan 18, 2022. Dates are brackets: the last observation showing the old pricing and the first showing the new.
-
Price decrease between May 19, 2024 and May 27, 2024
- Email: $30/month → $20/month (-33%)
Evidence: archived May 19, 2024 → archived May 27, 2024 -
Price increase between Jun 22, 2023 and Jun 29, 2023
- Email: $20/month → $30/month (+50%)
Evidence: archived Jun 22, 2023 → archived Jun 29, 2023 -
Pricing model change between Dec 25, 2022 and Feb 9, 2023
- SMS: $5/month → $15/month (+200%)
Not a like-for-like increase. The SMS allowance changed from 150 SMS contacts to 1,250 SMS/MMS credits. Because the plans aren't directly comparable, it isn't counted in Biggest hikes or Latest price hikes.
Evidence: archived Dec 25, 2022 → archived Feb 9, 2023
Cheaper Klaviyo alternatives
Email marketing apps whose cheapest paid plan is below Klaviyo's $15/month, sorted by review count.
| App | Paid plans from | Free plan | Reviews |
|---|---|---|---|
| CWILL Popup Email Marketing | $11.90/mo | Yes | 7,679 |
| Mailchimp | $13/mo | Yes | 1,549 |
| ONE: AI, Pop Up & SMS | $9/mo | Yes | 996 |
| Wishlist Hero | $4/mo | Yes | 422 |
| SmartrMail | $10/mo | Yes | 305 |
| 1CP Email Popup & Spin Wheel | $9.99/mo | Yes | 232 |
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